Business Event Planning Timeline
Thanks to Steve Jobs the announcement of a new product has now become a major event. Before all you needed was a simple press release and an ad or two. But once the driving force of Apple made his product launches can’t-miss events the stakes went up. Now it is important to create an atmosphere of excitement, anticipation and imagination when you launch a new product into the marketplace.
If you are getting ready to release a new product in Connecticut and want to make a great first impression, consider these tips for the business event launch.
Find the Right Venue: Location is everything and today is it crucial that the venue you use to make your business announcements is capable of matching the hype. Sitting in your office board room just won’t cut it anymore so start preparing by scouting out elegant and classy event venues that will provide the perfect backdrop for a product launch.
Invite the Right People: As the saying goes, it’s not what you know, it’s who you know. When you want to get the word out about a new product you need to carefully select people from the media, influential first-adopters, public relations specialists and other influential people in your industry. You should get plenty of lead time from your R&D department so there’s no excuse for not having a solid list of high-profile people in attendance when you pull the curtain on your latest product.
Make Sure it Works: Nothing will ruin your event faster than a product that doesn’t work. Imagine if Steve Jobs announced the iPhone and couldn’t make a call. Before you go live with your product launch, test, test and test again. Be absolutely sure everything is working so you can go through the presentation on schedule and not have to wait for a technician to come and work out some glitches.
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